The Tools I Actually Use
With Every Client

AI-powered upsells, cross-sells, and reorder flows built directly into your Shopify storefront. Puts the right offer in front of the right customer at exactly the right moment — cart, checkout, and post-purchase.

Customer support that actually generates revenue. Deep Shopify + Klaviyo integration, AI-powered responses, and macros that let small teams handle high ticket volume without losing the personal touch.

Your Shopify transactional emails — order confirmation, shipping updates — are prime real estate. OrderlyEmails turns them into branded, trust-building moments with built-in upsell blocks.

Save hours on catalog management. Update prices, tags, metafields, and SEO fields across your entire product catalog in bulk — without touching a spreadsheet or hiring a dev.

The operational backbone every brand needs. Custom domain email, shared Docs, Drive storage, and team calendars. If you're still running a business from a personal Gmail, this is the fix.

Useful for behavioral data — pages viewed, session paths, audience segments — but not the primary revenue source of truth. Use GA4 to understand how visitors navigate, not to report on actual sales performance.

Native Google Ads reporting is the standard for paid traffic analysis. ROAS, cost-per-conversion, impression share, and auction insights — pulled directly, no third-party dependency. Smart Bidding needs clean signals first.

Flow revenue, campaign attribution, list growth, and engagement — all in Klaviyo natively. The email and SMS channel reporting is clean, Shopify-synced, and the only place I pull retention metrics from.

Free heatmaps and session recordings from Microsoft. A great entry-level alternative to Hotjar for stores that want behavioral data without the monthly cost. Integrates with GA4 and shows exactly where visitors drop off.

Strong alternative to Ahrefs with excellent keyword tracking and competitive research tools. Particularly good for position tracking and monitoring SERP visibility over time.

Shopify-native SEO app that scans for common issues — missing alt text, slow pages, broken links — with guided fixes. Good for clients who want a self-service SEO checklist without the complexity of enterprise tools.

Built specifically for ecommerce SMS marketing. Conversational, two-way messaging with keyword opt-ins, A/B testing, and Klaviyo sync. High-performing for brands with an engaged mobile customer base.

Brand your Shopify notification emails — order confirmations, shipping updates, delivery alerts — with on-brand design and built-in upsell blocks. Transactional emails have the highest open rates of anything you send.

A professional sending domain is the baseline your email marketing deserves. If your Klaviyo flows are sending from a personal Gmail, you're undermining deliverability and brand trust simultaneously. Fix this first.

Smart product recommendations, post-purchase upsells, and reorder nudges — all powered by purchase behavior and AI. Rebuy adds AOV lift without adding friction to the shopping experience.

Shoppable product quizzes that guide visitors to the right product while capturing email and SMS opt-ins. Especially powerful for stores with larger catalogs or products that need education to convert.

Fast, on-site customer support directly reduces purchase hesitation. Gorgias lets small teams respond to pre-purchase questions at scale — and its proactive chat rules can be targeted to high-intent pages to rescue wavering buyers.

Product page and email imagery drive conversion — and Canva makes it possible without a design team. Email banners, UGC mockups, collection graphics, and social proof assets all live here.

Connect Shopify to 6,000+ apps and automate the operational busywork — order alerts, tag updates, data routing, and workflow triggers. The connective tissue between the tools in your stack.

Monthly reporting visuals, client deliverable graphics, email banners, and campaign assets — Canva keeps everything on-brand and fast. For growing brands without a design team, this is the production studio.