The Tools I Actually Use
With Every Client

Accessibility isn't optional — ADA lawsuits against eCommerce stores are real, and an accessible store converts better for everyone. My standard recommendation for getting a Shopify store compliant fast, with a remediation team behind it.

Save hours on catalog management. Update prices, tags, metafields, and SEO fields across your entire product catalog in bulk — without touching a spreadsheet or hiring a dev.

Shopify caps you at 3 options and 100 variants per product — Globo removes the ceiling. Unlimited custom options with text fields, image uploads, swatches, and date pickers, plus priced add-ons like gift wrap and engraving that quietly lift order value.

The operational backbone every brand needs. Custom domain email, shared Docs, Drive storage, and team calendars. If you're still running a business from a personal Gmail, this is the fix.

Bing's index doesn't just power Bing anymore — it feeds ChatGPT search and Microsoft Copilot. If your store isn't indexed here, AI assistants may not be able to find it. Free visibility data for the fastest-growing discovery channel there is.

Native Google Ads reporting is the standard for paid traffic analysis. ROAS, cost-per-conversion, impression share, and auction insights — pulled directly, no third-party dependency. Smart Bidding needs clean signals first.

Flow revenue, campaign attribution, list growth, and engagement — all in Klaviyo natively. The email and SMS channel reporting is clean, Shopify-synced, and the only place I pull retention metrics from.

Free heatmaps, session recordings, rage-click and dead-click detection — my standard behavioral analytics tool on every CRO engagement. It shows you exactly where visitors hesitate, get frustrated, and drop off, at zero monthly cost.

Subscribe & save without the enterprise price tag. Recurring orders, build-a-box, customer portal, and dunning — with zero transaction fees and a free plan until it's earning. Syncs with Klaviyo so subscription events power your flows.

Restock alerts that sell inventory the moment it lands. Klaviyo can handle back-in-stock natively, but for stores that sell out regularly, STOQ's polished notify-me widget and SMS-first alerts capture demand you'd otherwise lose — revenue from a restock email you never had to send.

The honest starting point. If your list is under ~500 subscribers, Shopify's built-in email does the job for free — campaigns, basic automations, no new platform to learn. When your list grows and flows become your revenue engine, graduate to Klaviyo.

Brand your Shopify notification emails — order confirmations, shipping updates, delivery alerts — with on-brand design and built-in upsell blocks. Transactional emails have the highest open rates of anything you send.

Shopify's free, first-party bundling app — fixed bundles and multipacks with real-time inventory sync, so components never oversell. I build bundles from co-purchase data: your order history tells us exactly which products sell together, and bundles turn that pattern into higher order values.

One-click post-purchase upsells shown after payment — the customer accepts without re-entering card details or going back through checkout. The original order is already locked in, so there's zero risk to conversion. Pure AOV lift at the moment buyers are most committed.

Shopify's free, native automation builder — and my standard for real-time store alerts. Low-stock warnings, high-value order flags, customer tagging, fraud checks — all triggered automatically inside Shopify, no third-party middleware or monthly fee required.

Every client session is recorded and AI-summarized with Fathom — it rides along on our Zoom calls, then delivers action items, decisions, and key moments to your inbox within minutes of hanging up. You focus on the conversation; the notes take themselves.

Monthly reporting visuals, client deliverable graphics, email banners, and campaign assets — Canva keeps everything on-brand and fast. For growing brands without a design team, this is the production studio.