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April 2018 - How to Grow Your E-Commerce Brand with Storytelling

April 2018 - How to Grow Your E-Commerce Brand with Storytelling

Shopify Meetup Long Beach - April 26th 2018

Wow! What a great first Shopify Meetup Long Beach event! Over 100 people attended! A big thank you to everyone that was a part of the event. We hope you walked away having made new friends, learned something valuable and had fun!

Everyone learned a lot about how your brand story is vital in connecting with your tribe. Grab a copy of Phat's slide deck below or get help with your brand...

Slide Deck:  How to Grow Your E-Commerce Brand with Storytelling
(right-click and "Download Linked File As" to save to your computer)

Learn More About Brand Storytelling:  If you want to learn more about brand storytelling, Phat is leading a workshop at General Assembly on it. Click Here for the details. BTW, WeWork offers a 30% discount off General Assembly workshops if you use the promo code: wework&ga30

Lifestyle & Product Photography:  Need lifestyle or product photos for your Shopify store? Talk to Ryan at Good Eye, Kid

Shopify DIY Workshops: If you want to start your own Shopify store and want to learn the right way to do it, register for our Get Ready for Takeoff workshop (prep needed before you should build your store). Then you will be ready to build and launch your store when you take the DIY Launch Your Shopify Store workshop.

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Join us for the launch of the new Shopify Meetup in Long Beach, California!

Date: Thursday, April 26th, 
6:00 pm - 8:30pm
WeWork, 100 W Broadway (Floor 3), Long Beach, CA 90802
Cost: Free

REGISTRATION REQUIRED: Click here to register now (limited spots available)

This event is for anyone interested in learning more about Shopify. Whether you are just checking it out, already a Shopify merchant, provide professional services to e-commerce businesses or a Shopify Partner or Expert. Everyone is welcome! We will have free drinks, sandwiches and snacks available.

Stop on by - we would love to meet you! #ShopifyMeetupLB


Meetup Schedule

  • 6:00 pm - 6:30 pm | CHECK-IN + SNACKS/DRINKS + INTRO

    Be sure to check-in on the first floor near the elevator. Then come on up to the WeWork 3rd floor lounge to enjoy our fabulous sandwiches, snacks and drinks.

  • 6:30 pm - 7:30 pm | LEARN: How to Grow Your E-Commerce Brand with Storytelling

    To build a brand these days, you need to build a following first. But how do you create a devoted following? You need people to buy into your story. A good story can turn casual browsers into repeat buyers. Every e-commerce brand needs to know how to tap the power of storytelling to attract their best customers. This presentation will give you some quick tips that you can use right away to improve your storytelling and grow your sales as a result. Speaker: Phat X. Chiem, Co-Founder of StoryCraft

  • 7:30 pm - 8:00 pm | PILOT SEAT: Shopify Merchant - Planning Pretty

    This is where our speaker, Phat, will assist a pre-designated Shopify merchant - Joe and Camille Simmons from Planning Pretty. He will review the Shopify merchant's branding and provide real world application of the tips and information covered. Afterwards, there will be a Q&A for attendees to ask questions and provide feedback.

  • 8:00 pm - 8:30 pm | NETWORKING

    Connect with others interested in all things Shopify in a relaxed space.


Speaker: Phat X. Chiem

Phat X. Chiem is the co-founder of StoryCraft

Phat X. Chiem is the co-founder of StoryCraft, a brand storytelling and content marketing agency in Santa Monica. Prior to establishing StoryCraft, he spent years as a senior editor at Yahoo managing content for its powerful homepage. He has also worked as a freelance writer and journalist, including as a business reporter for the Chicago Tribune and a news editor for He holds an MBA from Pepperdine's Graziadio School of Business and Management.



Pilot Seat: Joe & Camille Simmons

Joe & Camille Simmons owners of Planning Pretty

Planning Pretty is a brick & mortar and online lifestyle gift shop in Long Beach, CA in July 2016. Our shelves are stocked with cute stationery, home decor, teas, candles and more. We proudly curate products from small female brands and encourage women to give thoughtful gifts and treat themselves. Our philosophy is to celebrate everyday moments and life's milestones with intention, beauty and generosity.




ECOMflight shopify experts and ecommerce consulting agency
Shopify is the best ecommerce platform that has everything you need to sell online, on social media, or in person.
Storycraft is a content marketing and brand storytelling agency based in Santa Monica. We craft remarkable content to captivate the right audience, convert customers, and cultivate love for your brand. It all starts with a good story.The Downtown Long Beach Alliance (DLBA) is a 501 (c) (6) non-profit organization operating on behalf of the tenants and commercial and residential property owners in Long Beach's Downtown and surrounding areas.  Long Beach City College Small Business Development Center of Long Beach California The California CITD has offices across the state and provides a full range of trade assistance services to companies and individuals. Good Eye Kid Photography and Video