W2: Message From Your Instructor
Message From Your Instructor
Hello! My name is Mo Nelson, your ECommerce Co-Pilot! Thank you for signing up for ECommerce Flight School's Build & Launch Your Shopify Store Workshop.
I’m the Founder and E-Commerce Strategist at ECOMflight where we help online businesses takeoff! ECOMflight educates and empowers you, the small business entrepreneur, who is interested in starting and growing your online business on the Shopify E-Commerce platform.
We offer an innovative hands-on approach: helping you create a vision for your online store; focus on getting to the next step and then the next one until you launch; integrate digital marketing and sales channels like Amazon to grow your business.
At ECOMflight, you will be guided by someone who has been in your shoes literally. Having had my own eCommerce apparel manufacturing business that I built into three brands with different tribes, shipping worldwide and then sold the business. I know what it takes to build a successful eCommerce business.
My Own ECommerce Journey
After several years in the tech industry wearing many different hats from computer/web programming, network administration to operations manager I was restless. I was ready for a new challenge and I found one... to create a solution for working professionals with tattoos who needed to cover up their body art at their jobs.
I designed a tattoo cover up sleeve called Ink Armor and manufactured them in Southern California. We started with two styles and two skin tone colors and as time went along, we had may styles, colors and patterns for the arms and legs.
We found the sleeves worked great as a sports compression sleeve and sun protection, so the iM Sports brand was born. We utilized the same sleeves but completely different branding for a new target market.
Our customers were always finding new and inventive ways to use our sleeves. One use was for people with aging skin to protect their skin from scrapes and bruising while they lived their daily lives (gardening and more). We decided to create the Skin Guards brand specifically to focus on another new target market.
Each brand has its own unique tribe which required its own web site and Amazon Seller account. All of the websites and Amazon accounts were tied together with real-time inventory tracking and we shipped worldwide.
I sold the company after 8 years because I wanted to help entrepreneurs like you, grow a profitable online business and avoid the time-consuming and expensive mistakes along the way. Consider me your ecommerce co-pilot!
I'm Here For You
Now it's your turn. Work your way through the modules in this workshop and you will be one step closer to greater online success.
If you get stuck or have a question, email me at firstname.lastname@example.org and include any attachments needed. I promise to get back to you with 1-2 business days (or sooner).