M6-9: Identify Your Shopify Theme
Picking the right Shopify theme is essential.
How To Pick Your Brand's Shopify Theme
Have you heard the old saying "You get what you pay for?" It's very true for Shopify themes. There are only ten free themes and while they may be good from a get your feet wet, mess around with Shopify standpoint, I would not suggest using them for a live online store.
Your brand deserves better...
You will quickly out grow them since they lack many features built-in to premium themes - which means you will have to purchase Shopify apps to do what you want to do (wasting monthly money instead of paying a one-time fee).
Find a premium theme that matches your brand's style & the features needed. Be clear about the functionality you want and pick a theme that gives you as much as possible. You may be able to avoid purchasing additional apps (saving you money). Get ideas by looking at other websites.
Support When You Need It: Look for one that has great customer support and is easier to update.
Visit Shopify's themes to see some options. Each of the themes have a list of "features" and you can check out each demo. We highly recommend you take the time to play with the demos to see if the site and the checkout process flows the way you want it to. Each has a link to other "live" stores using the themes.
Do we have a few favorites... of course!
We absolutely LOVE the themes developed by Out of the Sandbox (click the blue link text and we will take you there). They are full-featured and have many options to build your store out with a more custom look and feel. We actually use their themes for our own website! ;)
Another favorite Shopify theme developer is Pixel Union (click the blue link text and we will take you there). Check them out too before you make a decision.
Oh! Almost forgot... if you decide you like a theme from Out of the Sandbox or Pixel Union, let us know. Sometimes we have a few promo codes laying around we would be happy to share. Of course you will need to purchase the theme from the developer and not through Shopify's theme store for the discount to apply.
Complete Next Steps:
- Purchase your theme
- Add the link to the theme developer's website support page in this pulse for easy future reference. You will want to review the how-to's and the recommended image sizes frequently as you build out your store.
- Upload your theme file to this pulse's INFO BOXES | ADD FILES section above for backup purposes.
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You will want to pick a Shopify theme that matches your brand’s look, feel and personality. There’s a small handful of free themes, but for a one-time fee you could get a premium theme between $150 - 350. The problem with using a free theme is you don’t have many options at all and you will undoubtedly out-grow it and have to pay for a design re-do.
Be clear about the functionality you want and pick a theme that gives you as much as possible. There are some themes that add more functionality so that you need fewer apps which means you will save money and have better built-in integrations. Client Example: “pre-sell” app adding 2 to the cart instead of just one. Went with a new theme with built-in pre-sell integration and removed the app and everything was fixed and looked and functioned even better!
When selecting your theme, make sure the theme’s developer offers great customer support and that they’ve made it easy to update their themes. That way you can get the latest added features and fixes added to your theme.
It can be helpful to identify several websites that you like the design / functionality of (print out and circle what you like) to be used for inspiration for your own website.
We have our favorite theme developers with a link listed on your Get Ready for Takeoff Guide. If you decide to go with a theme from either one, let us know - we may have a discount code.