M6-5: Brand Fonts
List Your Brand Fonts: for your Title and Paragraph fonts in an "Info Box" in this pulse.
How To Identify Your Brand Fonts
Your brand fonts will typically include 2 different fonts. One to be used for your titles and another to be used for your paragraphs.
Titles tend to be a bit more decorative and have their own personality. Typically you will also want to use it in your logo design as well so that everything flows and looks good together.
A good place to start is using Google fonts. There you will find over 800 fonts to choose from. The reason why it's better to use one from their directory instead of creating your own is you will be able to use the same font on your website.
So go ahead and look through the fonts until you find one that speaks to your brand.
Once you have found one, let's look for a complementary font for your paragraphs.
- Click on the title font you want to use and then scroll down the page to the POPULAR PAIRINGS section. You will see it on the left side.
- There you will find a few fonts that "go with" your selected title font.
- Click on each one to see how it looks with your title font until you find one you like. One very important thing to keep in mind is you want the paragraph font to be very easy to read... nothing worse than a paragraph that's not legible or causes major squinting to figure out what it says! ;)
- Once you have identified your brand's title and paragraph fonts, add them to the top of this box for easy reference later.
Of course, once you have identified your brand fonts, you will want to incorporate them into your logo, website and all marketing.