M6-2: Brand Name
It’s exciting to build a brand, but be sure to select a name that isn’t being used already. Perform a search of the US Trademark database for your desired brand name and variations. Share what happened with Ink Armor vs Under Armour. If your brand name is different than your legal business name, be sure to get a DBA and add it to your business bank account. Consider getting a trademark if you will be creating your own branded products. This will make your brand more valuable and Amazon requires it to be added to their Brand Registry.
- Select a name (15 characters or less if possible) that’s not already being used
- Domain available?
- Social usernames available (IG, FB, Twitter, etc.)?
- Any competitors already have a U.S. Trademark for your product category? Setup all now - including professional email address for your domain (recommend G Suite from Google).