M4-2: How Will It Get There?
Research the best delivery services / methods (USPS, UPS, Fedex, etc.) to deliver your customer’s orders. Find a balance between delivery speed and cost.
If you will be using a fulfillment center instead of shipping your own orders, be sure to negotiate rates, storage fees and create a plan on how to process returns so your customer’s get the best service. [ Share pros and cons of my experience with fulfillment services vs having my own employees to take care of it ] Amazon FBA has extra fulfillment fees. You’ll also need to keep up with Amazon warehouse mistakes, returns and damaged items.
Dropshipping can be a great option to avoid carrying inventory, but it will typically ship slower than any other option. You may also lose the branded experience you want.