M2-1: Solve a Problem & Make More Sales
Solve a Problem & Make More Sales
Now let’s discuss your products. In order to succeed… products should help solve a problem.
I’m sure you’ve heard people say you just have to follow your passion and the money will follow? Not so fast! The missing link in that thinking is profitability! Find a profitable passion so that you end up with a happier result.
Best Types of Products
The best types of products that will help you remain profitable in good times and bad is when you help people...
- Make more money
- Improve their relationships
- Improve their health
- Enjoy their expensive hobby
Find Product Ideas
If you need some product ideas? Take a day and notice all of the annoyances and hassles you go through and make a note of them - no matter what they are. You might be surprised at how many problems need to be solved! You could also make your list longer by enlisting your significant other, friends or family to do the same. Not to mention you’ll get a different perspective than your own.
Product Idea Analysis
Once you have some ideas, run an analysis using Google Trends. Google Trends is a great tool to determine if a topic is trending up, down or staying the same over a period of time. Try different keyword phrases and synonym combinations. If the interest is trending up, you may have found a fantastic idea! You will want to also segment by geography to determine where the interest is the highest. Be sure to document your findings.