M1-3: Why Shopify?
I get asked all the time... what's my favorite e-commerce solution? I always say Shopify! Why?
First, you can see Google Trends (above image) showing the increasing web search trend Shopify is on compared to Volusion, Big Commerce and Magento. They are overtaking the e-commerce market!
Then there is the real-world experience. I had my own e-commerce business on several platforms before… outgrowing each one of them and always having to find crazy workarounds to make things work as they should. I’m grateful I had the technical ability to make the changes I needed to. Who knows what other ecommerce business owners did… paid a lot of money I’m sure!
Ease of Use
I was so excited when I first saw the backend of Shopify because it looked like it would be so much easier to launch an online store for non-tech entrepreneurs. Then as I dug deeper, I found tons of benefits and great ways to grow your business. I even have my own consulting business built on the Shopify platform!
- Simple backend system making administrative tasks easy at an affordable price.
- An amazing number of themes available for all kinds of industries (favorites from Shopify theme developer Out of the Sandbox)
- Many payment providers - Shopify payments, PayPal and more. We will cover more on this later.
- Integrates easily with various sales channels, like your Amazon Seller account, Instagram and more.
- Has its own integrated POS (point-of sale) system.